British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville British luxury carmaker Aston Martin has revealed an update to its winged logo created by legendary designer Peter Saville. The redesigned logo remains very similar to the previous one, with the most noticeable change the removal […]
Understanding the types of logos is the first step in designing a logo that captures the authentic essence of your brand.
Your logo is your stamp on the world, after all, a visual symbol chock full of meaning that can, in an instant, reveal everything from brand positioning to brand personality.
In this sense, your logo is the proverbial tip of the branding iceberg, a small but revelatory reflection of the dense complexity that lies beneath.
Below, we’ll take a look at 8 different logo types, each of which offers a unique way to represent your brand.